Uses and Gratification (Weaknesses and Strengths)
One influential tradition in media research is referred to as 'uses and gratifications' (occasionally 'needs and gratifications'). This approach focuses on why people use particular media rather than on content. In contrast to the concern of the 'media effects' tradition with 'what media do to people' (which assumes a homogeneous mass audience and a 'hypodermic' view of media), U & G can be seen as part of a broader trend amongst media researchers which is more concerned with 'what people do with media', allowing for a variety of responses and interpretations. However, some commentators have argued that gratifications could also be seen as effects: e.g. thrillers are likely to generate very similar responses amongst most viewers. And who could say that they never watch more TV than they had intended to? Watching TV helps to shape audience needs and expectations.
U & G arose originally in the 1940s and underwent a revival in the 1970s and 1980s. The approach springs from a functionalist paradigm in the social sciences. It presents the use of media in terms of the gratification of social or psychological needs of the individual (Blumer & Katz 1974). The mass media compete with other sources of gratification, but gratifications can be obtained from a medium's content (e.g. watching a specific programme), from familiarity with a genre within the medium (e.g. watching soap operas), from general exposure to the medium (e.g. watching TV), and from the social context in which it is used (e.g. watching TV with the family). U & G theorists argue that people's needs influence how they use and respond to a medium. Zillmann (cited by McQuail 1987: 236) has shown the influence of mood on media choice: boredom encourages the choice of exciting content and stress encourages a choice of relaxing content. The same TV programme may gratify different needs for different individuals. Different needs are associated with individual personalities, stages of maturation, backgrounds and social roles.
Uses can be defined as
Gratification is also defined as the state of gratifying, or pleasing the either the mind, the taste, or the appetite , as the gratification of palate, of the appetites, of the senses, of the (one’s) desires, of the heart (an individual).It is also that ‘which affords pleasure, satisfaction, delight, enjoyment or fruition.
Uses and Gratification Theory is the idea that, the audiences of mass media texts actively use these to fulfill a complex set of needs, For example, to gain information, to be entertained, to discuss with others as a “social facilitator”, to explore ideas among other functions.
DISADVANTAGES
Uses and Gratifications Theory has been criticized as “vulgar gratificationism”. It is individualistic and psychologistic tending to ignore the socio-cultural context.
Zillman (cited by Denis McQuail, 1987: pg236) has shown the mood of influence on media choice. Boredom encourages the choice of exciting contexts and stress encourages the choice of relaxing contexts, so what happens to the other contexts?
Arguments arose that, people’s needs influence how they use and respond to a medium. For example, a sad person will on no condition listen to a program where listeners phone in to express and extend their condolences to bereaved personality.
U and G theory is often too individualistic. It makes it too difficult to predict beyond the people.
The cornerstones of U&G theory, the notion of an active audience and the validity of self-report data to determine motives, are assumed by researchers, and that assumption may be “a little simplistic or naive” (Severin &Tankard, 1997, p. 335).Thus, some critics continue to argue that traditional U&G methodologies, particularly those dependent on self-reported typologies and relying on interpretation of lifestyle and attitude variables rather than observable audience behavior, are suspect(Rosenstein & Grant, 1997).
Works Cited:
Zillman, Denis McQuail, et al.
Monday, May 24, 2010
Thursday, May 20, 2010
Dependency Theory and the INTERTWINE
The Dependency Theory says the more a person becomes dependent on the media to fulfill his needs, the media will become more important to that individual. The media will also have much influence and power over that individual. If someone is so dependent on the media for information, and the media is that individual’s ONLY source of information, (entertainment, means of/for relaxation, etc.), then it is easy to SET the AGENDA. The individual falls victim to the Agenda Setting(Media Addiction). (Three theories intertwine here. These are, Agenda Setting, Uses and Gratification and Media dependency Theories. Sandra Ball – Keach and Melvin Defleur, 1976).
The Media Dependency Theory merged out of the communication discipline. The Uses and Gratification Theory identifies how people use and become dependent on the media. Some reasons people depend or rely on the media are for information, entertainment, parasocial relationships, physiological, psychological, etc. Unfortunately, dependence on the media to satisfy these needs lead to SMA, Social Media Addiction.
On a personal basis, I depend on the media (a particular radio program daily) to gratify my health, psychological, marital, educational, needs, just to mention a few. As per my health needs, it began one Friday evening when I was beside my radio set listening to music to ENTERTAIN me. I had to tune in to another station since the one I was listening to had veered to another class of music which I didn’t enjoy. Whilst tuning, I heard “…kidney problems…” I paused to listen some more, not to mean I was a victim of kidney problems. The man continued to say that, “…until Ghanaians stopped eating chunks of meat, they will not be free from kidney and lung diseases.” I got more interested, listened some more and before I realized, he said “Nyame ye yen adom a,ye be toaso Edwoada”. It was then I realized I had been lost in the program. On a Monday the next week, I found myself ready to listen to the program ten minutes earlier. After the third time of listening to it, I had become so health conscious unconsciously as regards the food I eat, when, where, etc. Till date, I depend on the particular radio program and host for updates on food and health related issues. On days that I miss the program, I find myself calling the host for updates. If he is not able to GRATIFY my needs, I go after the presenter since he is within my reach either on phone or on interpersonal basis.
On another note, I depend on the media (radio again) for education on emotional, marital issues. I have become so addicted that on nights that the program is held, I’m not able to sleep until it begins and ends. The program has over the past eight years prepared me emotionally and psychologically for marriage and its requirements or expectations. Due to this exposure, I have become mentally, emotionally, sociologically, etc prepared for marriage and can’t afford to miss the subsequent RELATIONSHIP and MARRIAGE lectures on that station.
The Dependency Theory says the more a person becomes dependent on the media to fulfill his needs, the media will become more important to that individual. The media will also have much influence and power over that individual. If someone is so dependent on the media for information, and the media is that individual’s ONLY source of information, (entertainment, means of/for relaxation, etc.), then it is easy to SET the AGENDA. The individual falls victim to the Agenda Setting(Media Addiction). (Three theories intertwine here. These are, Agenda Setting, Uses and Gratification and Media dependency Theories. Sandra Ball – Keach and Melvin Defleur, 1976).
The Media Dependency Theory merged out of the communication discipline. The Uses and Gratification Theory identifies how people use and become dependent on the media. Some reasons people depend or rely on the media are for information, entertainment, parasocial relationships, physiological, psychological, etc. Unfortunately, dependence on the media to satisfy these needs lead to SMA, Social Media Addiction.
On a personal basis, I depend on the media (a particular radio program daily) to gratify my health, psychological, marital, educational, needs, just to mention a few. As per my health needs, it began one Friday evening when I was beside my radio set listening to music to ENTERTAIN me. I had to tune in to another station since the one I was listening to had veered to another class of music which I didn’t enjoy. Whilst tuning, I heard “…kidney problems…” I paused to listen some more, not to mean I was a victim of kidney problems. The man continued to say that, “…until Ghanaians stopped eating chunks of meat, they will not be free from kidney and lung diseases.” I got more interested, listened some more and before I realized, he said “Nyame ye yen adom a,ye be toaso Edwoada”. It was then I realized I had been lost in the program. On a Monday the next week, I found myself ready to listen to the program ten minutes earlier. After the third time of listening to it, I had become so health conscious unconsciously as regards the food I eat, when, where, etc. Till date, I depend on the particular radio program and host for updates on food and health related issues. On days that I miss the program, I find myself calling the host for updates. If he is not able to GRATIFY my needs, I go after the presenter since he is within my reach either on phone or on interpersonal basis.
On another note, I depend on the media (radio again) for education on emotional, marital issues. I have become so addicted that on nights that the program is held, I’m not able to sleep until it begins and ends. The program has over the past eight years prepared me emotionally and psychologically for marriage and its requirements or expectations. Due to this exposure, I have become mentally, emotionally, sociologically, etc prepared for marriage and can’t afford to miss the subsequent RELATIONSHIP and MARRIAGE lectures on that station.
Monday, March 22, 2010
The Hypodermic Needle Theory
Communication, which is a vast concept (theory), has been naturally founded by human. In defining it, it is the means of transforming a message and information from the source to the receiver or it’s the process of creating shared meaning. (J. Baran, Introduction to Mass Communication ).On a broader spectrum, mass communication is the process of transforming a message created and packaged by a person to a group or large audience through a transforming device which is (serves as ) the medium.
Mass Media has become a part of human life and it making great impact .Due to this, Mass Media scholars have come up with theories (or models and approaches) to help understand these theories. This content will be limited to the Hypodermic Needle Theory. Hypodermic is a piston syringe that is fitted with a needle for giving injections (relating to or located below the epidermis ,ie, the outer layer of the skin covering the exterior body surface of vertebrates, cuticles ). A theory is a well substantiated (established facts or evidence) explanation of some aspect of the natural world. A theory could also be defined as a belief that can guide behavior. This “Hypodermic Needle Theory” propounded by Harold Lasswell (1935) suggests simple concepts about the media.
HYPODERMIC NEEDLE THEORY (Injection of Ideologies)
Audiences are the receivers of the message and also are the responders. These people can also be defined in others words as a “gathering of spectators or listeners at a (usually public) performance. One other person who can also not omitted in news manufacturing process is the PRODUCER. A Producer is one who manufactures something. In this context, a producer is manufacturer of news (from its raw state to a more presentable state) for broadcasting to unknown listeners. The producer draws (sketches) the format or trend the news casting should follow (ie.When, Why and How). He determines what news should be cast first or not. It is therefore essential for media producers to understand the process of manufacturing (processing), broadcasting and reception of message by the audiences. He must also put into consideration the recipients’ content, which is the state of audience, his ambience, location, mood etc. since they affect the audiences’ reaction and response to information. Various age classes, gender, location etc are elements that should be given thought by media producer since they help yield better and favourable responds and results from audiences. This study, concerning the producer’s mass audience enables him to package the message accordingly and appropriately to suit the audience. As regards the impact the media make, it is to a very large extent that the media has no idea of has no idea of. The media greatly influence the public(s) positively or negatively. Due to the power of the media, scholars of the course undertook studies, developed and designed several Effects Models. The models explained the media’s influence on the public and how they react to the message. One of these models is the Hypodermic Needle Theory or The Magic Bullet.
The Magic Bullet Theory suggests that mass comm. Is like a gun firing bullets if information at a passive audience and gradually diffuses into their system. It is one of the most famous theories that analysed the relationship between media and audience. It was developed in the early 1920s with the beginning of mass media, radio and cinema. It suggests that, mass media injects messages and information directly and uniformly into the audiences’ minds who are immediately influenced. When the media broadcasts any message, we the publics tend to accept it to be nothing but the whole and absolute truth. Notably, the theory did not agree with those who say that the audiences use their experience, intelligence and opinion to analyse the message. The media producers can manipulate the audiences by means of “Injecting” (Hypodermic) the messages they want. The model further explains that, if a person watches a violent movie, he will act as such. A typical example of this theory is the serial killer Jeffery Dahmar. This professional murderer watched a movie before each criminal act. The media men and producers know that people spend much of their time taking their information and means of entertainment from them. The commonest and effective channel of delivery is the television and radio. As the theory propounds, every news content for broadcast is injected into the listeners and viewers’ minds which influence them in one way or the other, consciously or unconsciously. The publics don’t challenge it because it is their only means or source of information and they believe anything sent to them is nothing but true. The publics tend to have no sense of doubt since it is from a reliable and famous source. For example, no publics would doubt or question news from BBC, CNN or Aljazeera. A vivid demonstration of the power of news (media) is the “war of the worlds”. On the eve of Halloween, there was the breaking news on radio saying that, Martians had begun an invasion of the Earth in a place called Grover’s Mill, New Jersey. About one out of twelve million in the U.S. who heard this news actually believed it. A wave of mass hysteria disrupted households, interrupted religious services caused traffic jams and clogged communication systems. Also, in the late 1990s, when a famous international media house aired that a big rock was expected to fall from the sky to the earth within a particular time, those who heard it passed it on as usual and were seeking for refuge. It rendered most people helpless and restless.
These examples strongly support the “Hypodermic Needle Theory” which is undoubtedly true but it is debatable in that, God dropped or granted each individual a sense of humour and reasoning which he or she could and should use to reason and make analysis.
For example, when the media aims that, henceforth Nim Trees (medicinal plant found in the tropics) who for no reason lost their medicinal values, one could analyse it before and decided whether to act accordingly or not.
Communication, which is a vast concept (theory), has been naturally founded by human. In defining it, it is the means of transforming a message and information from the source to the receiver or it’s the process of creating shared meaning. (J. Baran, Introduction to Mass Communication ).On a broader spectrum, mass communication is the process of transforming a message created and packaged by a person to a group or large audience through a transforming device which is (serves as ) the medium.
Mass Media has become a part of human life and it making great impact .Due to this, Mass Media scholars have come up with theories (or models and approaches) to help understand these theories. This content will be limited to the Hypodermic Needle Theory. Hypodermic is a piston syringe that is fitted with a needle for giving injections (relating to or located below the epidermis ,ie, the outer layer of the skin covering the exterior body surface of vertebrates, cuticles ). A theory is a well substantiated (established facts or evidence) explanation of some aspect of the natural world. A theory could also be defined as a belief that can guide behavior. This “Hypodermic Needle Theory” propounded by Harold Lasswell (1935) suggests simple concepts about the media.
HYPODERMIC NEEDLE THEORY (Injection of Ideologies)
Audiences are the receivers of the message and also are the responders. These people can also be defined in others words as a “gathering of spectators or listeners at a (usually public) performance. One other person who can also not omitted in news manufacturing process is the PRODUCER. A Producer is one who manufactures something. In this context, a producer is manufacturer of news (from its raw state to a more presentable state) for broadcasting to unknown listeners. The producer draws (sketches) the format or trend the news casting should follow (ie.When, Why and How). He determines what news should be cast first or not. It is therefore essential for media producers to understand the process of manufacturing (processing), broadcasting and reception of message by the audiences. He must also put into consideration the recipients’ content, which is the state of audience, his ambience, location, mood etc. since they affect the audiences’ reaction and response to information. Various age classes, gender, location etc are elements that should be given thought by media producer since they help yield better and favourable responds and results from audiences. This study, concerning the producer’s mass audience enables him to package the message accordingly and appropriately to suit the audience. As regards the impact the media make, it is to a very large extent that the media has no idea of has no idea of. The media greatly influence the public(s) positively or negatively. Due to the power of the media, scholars of the course undertook studies, developed and designed several Effects Models. The models explained the media’s influence on the public and how they react to the message. One of these models is the Hypodermic Needle Theory or The Magic Bullet.
The Magic Bullet Theory suggests that mass comm. Is like a gun firing bullets if information at a passive audience and gradually diffuses into their system. It is one of the most famous theories that analysed the relationship between media and audience. It was developed in the early 1920s with the beginning of mass media, radio and cinema. It suggests that, mass media injects messages and information directly and uniformly into the audiences’ minds who are immediately influenced. When the media broadcasts any message, we the publics tend to accept it to be nothing but the whole and absolute truth. Notably, the theory did not agree with those who say that the audiences use their experience, intelligence and opinion to analyse the message. The media producers can manipulate the audiences by means of “Injecting” (Hypodermic) the messages they want. The model further explains that, if a person watches a violent movie, he will act as such. A typical example of this theory is the serial killer Jeffery Dahmar. This professional murderer watched a movie before each criminal act. The media men and producers know that people spend much of their time taking their information and means of entertainment from them. The commonest and effective channel of delivery is the television and radio. As the theory propounds, every news content for broadcast is injected into the listeners and viewers’ minds which influence them in one way or the other, consciously or unconsciously. The publics don’t challenge it because it is their only means or source of information and they believe anything sent to them is nothing but true. The publics tend to have no sense of doubt since it is from a reliable and famous source. For example, no publics would doubt or question news from BBC, CNN or Aljazeera. A vivid demonstration of the power of news (media) is the “war of the worlds”. On the eve of Halloween, there was the breaking news on radio saying that, Martians had begun an invasion of the Earth in a place called Grover’s Mill, New Jersey. About one out of twelve million in the U.S. who heard this news actually believed it. A wave of mass hysteria disrupted households, interrupted religious services caused traffic jams and clogged communication systems. Also, in the late 1990s, when a famous international media house aired that a big rock was expected to fall from the sky to the earth within a particular time, those who heard it passed it on as usual and were seeking for refuge. It rendered most people helpless and restless.
These examples strongly support the “Hypodermic Needle Theory” which is undoubtedly true but it is debatable in that, God dropped or granted each individual a sense of humour and reasoning which he or she could and should use to reason and make analysis.For example, when the media aims that, henceforth Nim Trees (medicinal plant found in the tropics) who for no reason lost their medicinal values, one could analyse it before and decided whether to act accordingly or not.
Mass Media has become a part of human life and it making great impact .Due to this, Mass Media scholars have come up with theories (or models and approaches) to help understand these theories. This content will be limited to the Hypodermic Needle Theory. Hypodermic is a piston syringe that is fitted with a needle for giving injections (relating to or located below the epidermis ,ie, the outer layer of the skin covering the exterior body surface of vertebrates, cuticles ). A theory is a well substantiated (established facts or evidence) explanation of some aspect of the natural world. A theory could also be defined as a belief that can guide behavior. This “Hypodermic Needle Theory” propounded by Harold Lasswell (1935) suggests simple concepts about the media.
HYPODERMIC NEEDLE THEORY (Injection of Ideologies)
Audiences are the receivers of the message and also are the responders. These people can also be defined in others words as a “gathering of spectators or listeners at a (usually public) performance. One other person who can also not omitted in news manufacturing process is the PRODUCER. A Producer is one who manufactures something. In this context, a producer is manufacturer of news (from its raw state to a more presentable state) for broadcasting to unknown listeners. The producer draws (sketches) the format or trend the news casting should follow (ie.When, Why and How). He determines what news should be cast first or not. It is therefore essential for media producers to understand the process of manufacturing (processing), broadcasting and reception of message by the audiences. He must also put into consideration the recipients’ content, which is the state of audience, his ambience, location, mood etc. since they affect the audiences’ reaction and response to information. Various age classes, gender, location etc are elements that should be given thought by media producer since they help yield better and favourable responds and results from audiences. This study, concerning the producer’s mass audience enables him to package the message accordingly and appropriately to suit the audience. As regards the impact the media make, it is to a very large extent that the media has no idea of has no idea of. The media greatly influence the public(s) positively or negatively. Due to the power of the media, scholars of the course undertook studies, developed and designed several Effects Models. The models explained the media’s influence on the public and how they react to the message. One of these models is the Hypodermic Needle Theory or The Magic Bullet.
The Magic Bullet Theory suggests that mass comm. Is like a gun firing bullets if information at a passive audience and gradually diffuses into their system. It is one of the most famous theories that analysed the relationship between media and audience. It was developed in the early 1920s with the beginning of mass media, radio and cinema. It suggests that, mass media injects messages and information directly and uniformly into the audiences’ minds who are immediately influenced. When the media broadcasts any message, we the publics tend to accept it to be nothing but the whole and absolute truth. Notably, the theory did not agree with those who say that the audiences use their experience, intelligence and opinion to analyse the message. The media producers can manipulate the audiences by means of “Injecting” (Hypodermic) the messages they want. The model further explains that, if a person watches a violent movie, he will act as such. A typical example of this theory is the serial killer Jeffery Dahmar. This professional murderer watched a movie before each criminal act. The media men and producers know that people spend much of their time taking their information and means of entertainment from them. The commonest and effective channel of delivery is the television and radio. As the theory propounds, every news content for broadcast is injected into the listeners and viewers’ minds which influence them in one way or the other, consciously or unconsciously. The publics don’t challenge it because it is their only means or source of information and they believe anything sent to them is nothing but true. The publics tend to have no sense of doubt since it is from a reliable and famous source. For example, no publics would doubt or question news from BBC, CNN or Aljazeera. A vivid demonstration of the power of news (media) is the “war of the worlds”. On the eve of Halloween, there was the breaking news on radio saying that, Martians had begun an invasion of the Earth in a place called Grover’s Mill, New Jersey. About one out of twelve million in the U.S. who heard this news actually believed it. A wave of mass hysteria disrupted households, interrupted religious services caused traffic jams and clogged communication systems. Also, in the late 1990s, when a famous international media house aired that a big rock was expected to fall from the sky to the earth within a particular time, those who heard it passed it on as usual and were seeking for refuge. It rendered most people helpless and restless.
These examples strongly support the “Hypodermic Needle Theory” which is undoubtedly true but it is debatable in that, God dropped or granted each individual a sense of humour and reasoning which he or she could and should use to reason and make analysis.For example, when the media aims that, henceforth Nim Trees (medicinal plant found in the tropics) who for no reason lost their medicinal values, one could analyse it before and decided whether to act accordingly or not.
Monday, March 15, 2010
FUNCTIONS OF THE MASS MEDIA
FUNCTIONS OF MASS MEDIAL ittle John and Foss (2005) define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, and consumed by audiences” (p. 273). McQuail (1994) states that mass communication is, “only one of the processes of communication operating at the society-wide level, readily identified by its institutional characteristics”(p. 7). Simply put, mass communication is the public transfer of messages through media or technology driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user. “The sender often is a person in some large media organization, the messages are public, and the audience tends to be large and varied” (Berger, 2002, p.121).FUNCTION is the act of executing or performing any duty, office or calling (serve a purpose or role). The Functions of Mass Communication on the other hand, outline its roles with regard to the Economic , Social(Societal) and Political Roles which are outlined below; SOCIAL ROLE Create Awareness Educate Employment Investigate Analysis Surveillance Agitate Entertainment Informing Platform for Expression Stability Agenda Setting Globalization Knowledge Bank Historical ((Keeping Records) Mouth Piece ECONOMIC ROLE Encourage Initiative Employment Advertising POLITICAL ROLE Settle conflicts Mobilise(r) Agitate It's been difficult outlining them in the order of Social , Economic and Political Roles.All except two, all fall under the Social Role .Making an individual or society aware of something, educating them, undertaking (undercover) investigations,establishing stability(political or economic) among others are all social functions. One Wright(1960), simplifies and characterizes seven Functions of Mass Communication that offer insight into its roles in our lives. Surveillance: This function of Mass Media is to serve as the eyes and ears of those of us seeking information about our society , community and world .When we want to find out the latest news about what is happening , we surf the internet, read the newspaper etc. We rely on Mass Communication for news. Correlation:Correlation addresses how the media presents facts that we use to move through the world .The information we get through Mass Communication is not objective and without bias. Wright states that, the media is credible.We can consume media without questioning motive and agenda. Sensationalisation: There is an old saying in the news industry -" If it bleeds , it leads", that highlights the idea of sensationalisation . Sensationalisation is when the media puts foward the most sensational message to titiliate consumers ."Media managers think of consumers other 'than citizens"-Elliot. Entertainment: Mass Media (Communication), like FM Stations and magazines provide us with an escape from daily routines and problems by entertaining us. (Zillman and Bryant, 1986 ,p.303). Media keeps us to date on the doings of our favourite celebrities . Most Mass Communication simultaneously entertains and informs . Transmission: Mass Media is a vehicle to transmit cultural norms, values, rules and habits. It plays a significant role in the socialisation process. We look for role models to display appropriate cultural norms but all too often, we do not recognise inappropriate or stereotypical behaviour. Mobilisation: Mass Media functions to assemble people during times with the motive or intention. (Denis McQuail 1994) .With instant access to media and information, we can collectively witness the same event taking place in real time somewhere else, thus, mobilising a population of people. The rising popularity of political websites such as "moveon.org" is another key example of the use of Mass Communication to gather people for political action. Validation: Mass Media functions to validate the status and norms of individuals, movements, organisations or products. The validation of particular people or groups serve to enforce social norms (Lazarfeld and Merton, 1971) .A great deal of criticism focuses on how certain groups are promoted and others marginalised by how they are portrayed in Mass Media. |
Saturday, February 27, 2010
The Public's Favourite Media Program
Media is the means of communication, as radio and television, newspapers and magazines, that reach or influence people widely.
It is a means through which an individual or group of people are informed or reached with information.(Print, Electronic Media).The media tend to make impact in our lives consciously or unconsciously. The media have the power reshaping our physiological, psychological lives etc.
Interviewing two people, they share their favorite Radio or Television Program and the impact it has made in their lives.
"Ahinta'sem" on Oman FM held on Mondays Fridays 5:00pm to 6"00pm is a program I can't afford to miss even a day. Black I 'pilots' the program and Oheneba Ntim Barima educates his audience(s) on the importance of the use of Natural Therapy and a lot that I can't talk about He has made me know that, one plant known as the 'Moringa Plant" cures over three hundred diseases .Missing "Ahinta'sem" a day to me is like not honoring a health check date with a doctor.The program has made me change my unhealthy eating habits such as eating heavy food lately among others and I have experienced a tremendous improvement in my health life.
I like listening to "Kokrokoo" every morning . It is held on Peace FM from Mondays to Fridays by Kwame Sefa Kayi. I make time to listen to it every morning and I hardly miss it especially the political section. It informs me on the current status of politicians in context or on the program for the day. I get to know the political current issues in the country. Individuals' perceptions with regard to political issues are outlined and I compare my opinion too and know the "direction" in which my country is moving.
It is a means through which an individual or group of people are informed or reached with information.(Print, Electronic Media).The media tend to make impact in our lives consciously or unconsciously. The media have the power reshaping our physiological, psychological lives etc.
Interviewing two people, they share their favorite Radio or Television Program and the impact it has made in their lives.
"Ahinta'sem" on Oman FM held on Mondays Fridays 5:00pm to 6"00pm is a program I can't afford to miss even a day. Black I 'pilots' the program and Oheneba Ntim Barima educates his audience(s) on the importance of the use of Natural Therapy and a lot that I can't talk about He has made me know that, one plant known as the 'Moringa Plant" cures over three hundred diseases .Missing "Ahinta'sem" a day to me is like not honoring a health check date with a doctor.The program has made me change my unhealthy eating habits such as eating heavy food lately among others and I have experienced a tremendous improvement in my health life.
I like listening to "Kokrokoo" every morning . It is held on Peace FM from Mondays to Fridays by Kwame Sefa Kayi. I make time to listen to it every morning and I hardly miss it especially the political section. It informs me on the current status of politicians in context or on the program for the day. I get to know the political current issues in the country. Individuals' perceptions with regard to political issues are outlined and I compare my opinion too and know the "direction" in which my country is moving.
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